What Is A Landing Page?
What is a landing page or a lead capture page you may be wondering and the answer to this question is so vitally important if you own a company, lead a team or market products and services yourself. It is not uncommon for a company or person to get a blog or website live on the Internet with the pages and products with buttons to buy the products. There is nothing wrong with this at all and surely it will work if current sales psychology has been used. The fact that it is not wrong does not make it the most effective strategy however and that is where the best capture pages come into view.
Landing Page Design
A landing page is a webpage that you send new prospects to before your main website and the landing page contains essentially three elements, first, a powerful headline. This is the main text across the top of the page, which typically has a larger and bolder font than the rest of the page. This needs to absolutely grab a person and make them want to read more or watch a video. Headlines like, “How to…”, “5 Steps To…” are very effective but there are a lot more and we offer resources like that in our marketing library. Second, a good landing page design is going to be clean so the primary message is delivered without the visitor being distracted with other, less important items. A short, captivating video is common because in today’s world people do less reading and are more visual. A video that is no more than 3-4 minutes and leaves a hook at the end for the person to do something to get the rest of the story is what you want to accomplish.
The last item is a form for visitors to fill out to get more information. Whether the form is on the page or visitors have to take a step to get the form to pop up, the point is that you are going to capture their information and is why these pages are also called lead capture pages. Once you have their information in your contact management software you can put them on an email marketing campaign, send them occasional newsletters, offers and more.
In conclusion, the goal of the capture page is to capture a prospect’s information so you can market to them in the future without paying more marketing dollars to attract them to your site again. This will both save you money and increase your conversions and bottom line.
Landing Page Templates
Lead Capture Page Boss offers some of the best landing pages that are fully mobile friendly and are all ready to modify because they are landing page templates that you simply edit with our easy page editor.
Get your page set up today and start capturing your leads and building your list.
